The Meme Factory that is Nintendo at E3

Maybe I’m just a little out of the loop. Maybe you are too? But when I started watching all these live streams of people yelling in all caps “MY BODY IS READY” before every single E3 press conference. I knew I was missing out on something. Still it took a very self aware Reggie Fils-Aime to just say “And Yes, My Body is Ready” for me to break down and figure out what the hell is going on. What I learned is that Nintendo makes memes and 2012 may have been the year that they did it best!


Back in 2007 when Nintendo was introducing the Wii Fit to everyone. Reggie was asked if he was ready for a body check demonstration and simply replied that “My Body is Ready“. The internet being exactly what it is, turned that little moment into something amazing. This year he became self aware and dropped a “Yes, My Body was Ready” as he was introducing Wii Fit U for the upcoming Wii U system. What will follow this time is sure to match the insanity that happened last time.



What was easily a highlight to the entire show. Shigeru Miyamoto started everything with the reveal of Pikmin 3 for the Wii U. What’s great about him is that he loves what he does and you can see it in the passion he brings to everything he does, including talking to a bunch of jaded press. Thankfully someone has already saved the moment as a gif.



After the Press Conference Nintendo didn’t stop making memes with President of Nintendo, Satoru Iwata, holding a banana. It was supposed to be a hint for something about Donkey Kong but I think the internet latched on to it rather quickly for it’s own reasons. See below. Thanks to all the crazy folks over at NeoGAF for the laughs.

Bryan Belcher

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